Screen Shot 2019-03-21 at 13.38.23

Business to Business Lead Generation 

The Step-by-Step Guide to generating, nurturing, and making the most out of your leads.

Everything you need to know about Lead Generation...

Many businesses think new leads mean more business, and are constantly on the hunt for the new. It’s a natural impulse: but a lot of the time, it’s wrong. No matter how much you pour in, a leaky bucket still ends up empty. You may be generating hundreds of leads a day, but if they’re not being supplied with quotes, followed up, and nurtured for the sales team, it’s a massive waste of effort. Sales, marketing and leadership must be 100% aligned.

In this guide, we’ll help you to understand that lead generation is just the start of a process that travels through qualification and nurturing to conversion, we’ll walk you through this process and all the need-to-knows of lead generating, nurturing and prioritising one by one.

61% of marketers say generating traffic and leads is their top challenge. (HubSpot, 2018)

 

In this step by step guide, you will learn...

  • The strategies and options available for generating leads

  • How to nurture leads and move them along the customer journey

  • How to prioritise leads, how to score and sort them

  • Customer Relationship Management (CRM) systems, how to choose the right system to store, monitor and select your customer data 

Frequently asked questions:

Why do I need to fill out the information requested?

We will always keep your personal information safe. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalising The Marketing Centre site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

Is this really free?

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Download the guide