Successfully executed a detailed 360 degree orbit and 100 day plan for the business, which also incorporated a detailed customer research and competitor review.
Developed a newly defined marketing strategy along with tactical programs which were well thought through, planned and executed. Overall work on the company brand and its approach to marketing have created a real step-change in Abzorb.
Implemented successful lead generation campaigns which subsequently produced a healthy pipeline of appointments for the sales team. (39 appointments generated, producing quotes of c. £350k).