Strategy: developed and implemented a marketing strategy that supported the vision for growth. The strategy clarified Ant Hire Solutions’ purpose, proposition and positioning, providing a strong basis to build the brand, the marketing plan and targeted activity upon.
Website: redesigned and rebuilt the Ant Hire Solutions website making it a much clearer, simpler and more effective online platform to build marketing and engagement activity around.
Focus: ensured marketing and business development focussed on the solutions and market segments where Ant Hire Solutions have real strength, a clear differentiation and where there is the greatest fit and potential. This has generated new opportunities of scale