Braintree Clothing: Helping to increase sales in a competitive retail market

Challenge

• To help customers recognise the inherent ethos of the brand; responsible and sustainable
• To re-brand all elements of the business through all communication channels  within a challenging six month time period.
• To create an all-encompassing strategy for growth.
• To communicate the brand through an indirect sales channel already bombarded with messages from competing suppliers.
  
  

Solution

• The development, review and execution of  comprehensive branding  update including a change of positioning and updated messaging.
• The implementation of a strong PR strategy to extend the reach of the brand to influencers and potential customers as well as existing relationships.
• The creation of a support structure for the wholesale to retail channel, the main source of business to promote and develop the brand in a clear differentiated way.

"Today there is more consumer interest than ever in Braintree’s combined sustainability and design approach – however because we sell mainly through wholesalers we didn`t have an on-the-ground retail presence that would raise our public profile and get our name out there. We knew people wanted to buy-in to our ethos, we needed expert marketing to make sure they could discover us."
John Snare, Braintree Clothing Founder