Track record

Track Record

Case Study: Redefining brand position

The Marketing Centre helps customs consultants Customs Connect redefine their brand positioning with positive results.

  • In order for the company to grow it needed to rapidly develop a marketing infrastructure to support the business.
  • It needed to create a stable new multi-lingual website to support its expansion into new markets.
  • It needed a brand refresh to professionalise the look and feel of all brand elements.
  • Appoint a part-time Marketing Director to create and oversee the execution of activities by the internal team and mentor and train to develop skills.
  • Develop a marketing plan with a week by week activity schedule for the marketing team.
  • Development of original content across digital media with relevant benchmarks to measure performance.
  • Develop a new multi-lingual website that clearly states the customer benefits. Employ the services of an SEO provider.
  • A stable, professional marketing function that fully supports sales. 
  • A marked increase in web traffic and leads for the fully trained sales team to pursue.
  • Part-time Marketing Director handed over to the internal full-time marketing resource, complete with a marketing plan of action for the next financial year
  • Quality suppliers in place delivering value for money.
  • Marketing progress report now presented regularly at Board level.

At this stage in our development we required the skills and guidance of a professional and experienced Marketing Director to lead and mentor our in-house resource through this duration of rapid growth. As our need was not full-time we looked to the Marketing Centre for their services and flexible approach, a perfectly suited business solution for us during this period of transition.

Neil Sheppard, CEO, Customs Connect Group Limited.
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