Case study

Customs Connect: Redefining brand position

Customs Connect engaged a part-time Marketing Director to mentor and train their existing marketing team and establish their brand.

Full Case Study

Challenge

  • In order for the company to grow it needed to rapidly develop a marketing infrastructure to support the business.
  • It needed to create a stable new multi-lingual website to support its expansion into new markets.
  • It needed a brand refresh to professionalise the look and feel of all brand elements.

Screen Shot 2018-12-27 at 09.22.51

 

Solution

  • Appoint a part-time Marketing Director to create and oversee the execution of activities by the internal team and mentor and train to develop skills.
  • Develop a marketing plan with a week by week activity schedule for the marketing team.
  • Development of original content across digital media with relevant benchmarks to measure performance.
  • Develop a new multi-lingual website that clearly states the customer benefits. Employ the services of an SEO provider.

Results

label1

A stable, professional marketing function that fully supports sales. 

label2

A marked increase in web traffic and leads for the fully trained sales team to pursue.

label3

Part-time Marketing Director handed over to the internal full-time marketing resource, complete with a marketing plan of action for the next financial year.

label2

Quality suppliers in place delivering value for money.

label1

Marketing progress report now presented regularly at Board level.

"At this stage in our development we required the skills and guidance of a professional and experienced Marketing Director to lead and mentor our in-house resource through this duration of rapid growth. As our need was not full-time we looked to the Marketing Centre for their services and flexible approach, a perfectly suited business solution for us during this period of transition."
Neil Sheppard, CEO, Customs Connect Group Limited

Ready to take
your marketing seriously?

Since 2010, we’ve helped business owners make sense of marketing.
To make smarter decisions and make the most of their investment.

So if you’re tired of switching from one thing to the next hoping one will stick, maybe it’s time to try a different approach.

Book a meeting

Related case studies

11 October 2022

Joloda: By upgrading their marketing this materials handling manufacturer tripled its website leads

Leads North West Mechanical or Industrial Engineering

Michele Dematteis, CEO of Joloda Hydraroll, shares his experience working with a Part-Time...

Read case study
7 July 2022

Jade Solutions: Professionalising the brand, aligning the solution set and helping with a management exit

Strategy Technology Brand

Jade Solutions: The Marketing Centre's role in branding, solution alignment, and management exit...

Read case study
28 June 2019

Frenkel Topping: Looking for the person with the right expertise

Marketing Team North West Growth Strategy

Richard Fraser, CEO of Frenkel Topping an independent financial advisers based in the North, talks...

Read case study