Track record

Track Record

Case Study: Improving lead generation & refining the brand

The Marketing Centre helps NTCADCAM to improve their lead generation process and refine their brand.
  • Improve the alignment between the sales and marketing teams
  • Increase the rate of new business generation to complement the high level of customer retention
  • Improve Marketing ROI, particularly on digital marketing and Pay Per Click
  • Refine the brand to make it more accessible to engineers of the "Millennium" generation

  • A new business generation process, fully agreed between the teams with process SLAs, targets and conversion metrics
  • Detailed review of the lead sources that generate new business and their individual conversion rates then an optimisation of lead sources
  • Changed PPC strategy from maximum visibility to best cost per acquisition.
  • Supplier review and re-budget
  • Lead management team through a re-brand


  • Increased number of new business opportunities at lower overall cost
  • ROI on PPC activity increased fourfold
  • Improved lead conversion rates due to tighter processes and better understanding of conversion rates.
  • Higher revenue achieved with reduced marketing budget
  • Rebrand around the “Let’s Make It Happen” tagline.
We engaged The Marketing Centre to give us an external point of reference and provide a part time Marketing Director who could help us identify what was required, make the changes happen and drive our results.
Chris Horn, Managing Director, NTCADCAM.
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