- Improve the alignment between the sales and marketing teams
- Increase the rate of new business generation to complement the high level of customer retention
- Improve Marketing ROI, particularly on digital marketing and Pay Per Click
- Refine the brand to make it more accessible to engineers of the "Millennium" generation
- A new business generation process, fully agreed between the teams with process SLAs, targets and conversion metrics
- Detailed review of the lead sources that generate new business and their individual conversion rates then an optimisation of lead sources
- Changed PPC strategy from maximum visibility to best cost per acquisition.
- Supplier review and re-budget
- Lead management team through a re-brand
- Increased number of new business opportunities at lower overall cost
- ROI on PPC activity increased fourfold
- Improved lead conversion rates due to tighter processes and better understanding of conversion rates.
- Higher revenue achieved with reduced marketing budget
- Rebrand around the “Let’s Make It Happen” tagline.