Refreshed the brand logo and ID to give Optima the new, distinctive and professional look they wanted, yet remaining identifiably the same company. This in turn generated great feedback from customers and prospects, along with an overwhelmingly positive reception from internal stakeholders who all felt the work reflected the company and its values.
Sourced a specialist web agency to redevelop the existing website affordably using The Marketing Centre’s little black book. The new site delivered on its objects and resulted in a 400% increase in web traffic.
Embedded a social media culture into the organisation, encouraging all consultants to improve their profiles and interact with Optima’s own social platforms. As a direct result the company’s Linkedin profile has grown by 15+%.