Completed a worldwide rebrand to establish brand consistency across the organisation. This included an update of the brand to reflect the organisations proposition and also reverse an adverse perception of the company rising from the neglect of the brand.
Implementation of a lead generation process for the International Division sales team. This involved detailed research into vertical markets such as manufacture of isocyanates (finding manufacturers and consumers), followed by an analysis of prospects to identify key contacts. A full sales presentation was then developed, outlining how Suttons could support the customer.
Developed and implemented a customer contact strategy, using email to deliver a monthly industry news summary to Suttons customers. As the business was now sharing something of value, open rates improved and the companies contact database has grown significantly.