GDPR Essentials for B2B Businesses

The Step-by-Step Guide to understanding the Regulation and keeping your team compliant

GDPR all you need to know…

Thanks to GDPR, the way businesses collect, process and store data for marketing purposes – or any purposes – has changed. If your company processes the personal data of any EU citizen – anything that can be used to identify the person, even indirectly – GDPR must take centre stage in terms of the way you do business.
The shift shouldn’t inspire fear in businesses – instead, a sense of opportunity to do better marketing. In this eBook, we offer our no-nonsense guide to GDPR for UK B2B businesses, including information on email marketing, consent and legitimate interest.

“GDPR needs legal advice; IT skills; marketing skills; HR involvement. There’s a whole set of people in an organisation that need to be brought together, and somebody needs to lead it.” – Andy Hart, Regional Director, Freeman Clarke.

In this step-by-step guide, you will learn...

  • What is GDPR

  • The GDPR challenge for B2B businesses

  • How to understand ‘legitimate interest’ as a legal basis for B2B marketing

  • How to understand ‘consent’ as a legal basis for B2B marketing Building
  • How to build GDPR-compliant processes and systems into your business

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Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Download the guide