Economic Uncertainty TMC Guide

 

How Marketing Helps Businesses Weather Economic Uncertainty 

Step-by-Step Guide to Preparing and Securing Your Business for Volatile Markets. 

 

How to market in interesting times...

“Interesting times” mean trouble for societies, economies, governments and businesses alike. The last few years have seen continued uncertainty around Britain’s relationship with the EU, a revival of protectionism in the United States under Donald Trump - not to mention global disruption from the Covid-19 pandemic and the impact it is and will have on businesses globally. It’s definitely… “interesting.”

In this guide, we’ll outline the marketing activities that will prepare your business for times of economic uncertainty. Looking after your customers will ensure they don’t lose confidence in your business and brand. Focusing on your pricing strategy will make it more likely that you will keep them buying from you. Keeping firm control over your positioning, people and brand will help you stay ahead of marketplace challenges. 

"No matter what the economic situation may be, the fundamentals of good business don't change - and right now, they're more important than ever."

 

 

 

In this step by step guide, we will outline the marketing activities that will prepare your business...

  • Prepare for change by looking after your customers

  • Price perception: offer consistent value

  • Core elements of good business: positioning, people and brand
  • What not to do in challenging times
  • Conclusion: let go of fear

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Download the guide