HubSpot Video

Making Marketing ROI Work For Your Business

The Step-by-Step Guide for Business Owners

Start measuring your marketing ROI today

ROI – Return on Investment – forms the backbone for successful business leadership. Marketing ROI, on the other hand, remains a problem for many business owners.

It’s not hard to see why. When you’re focused on marketing activity, it can be difficult to track the relationship between spend and results –you need to know what’s working and what isn’t, and why, and, in turn, which marketing channels work best to broadcast your business’ message to your target customers.


In this guide, our part-time Marketing Directors share how they define and measure ROI. Helping you to choose the right metrics for your marketing.

With these metrics, you can construct a marketing dashboard that tracks your marketing spend and what you’re getting back from it. These insights can be used to directly improve your marketing ROI, and therefore your business performance.

"72% of businesses that measure their marketing ROI believe their marketing strategy is effective, as a result." Hubspot

Get help from The Marketing Centre with understanding Marketing ROI


In this step-by-step guide, you will learn:

  • What is ROI, and why it matters
  • Defining and using marketing ROI
  • Measuring marketing ROI
  • Your marketing ROI dashboard
  • Using marketing ROI

Frequently asked questions

Why do I need to fill out the information requested?

We will always keep your personal information safe. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalising The Marketing Centre site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

Is this really free?

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Download the guide