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Welcome to Marketing Matters
This is a challenging and turbulent time for everyone. But we'll get through this together.
Our Marketing Matters series provides insightful videos and on-demand webinar content that we hope will help you prioritise the right actions, learn some new skills and be inspired by other business leaders.
If you have any feedback, or have additional topics you would like us to address, we'd love to hear from you at marketing.matters@themarketingcentre.com.
Demand generation specialists durhamlane talk about their journey in the current climate and share their thoughts on the changing landscape of sales and business development.
Our marketing expert Richard Phillips shares some practical tips for procuring quickly and efficiently in the face of current pressures and demands.
Our marketing expert Robert Stead identifies some business behaviour themes and discusses what business leaders can do to make a positive out of a challenging situation.
Our east midlands regional director Rob Croxall, discusses why businesses should be revisiting they marketing channels and shares some insights into how best to make a switch.
Pamela Blanchard from Communications Advisors ICA, discusses how they are helping companies overcome the technology challenges of working remotely.
Director of SmartEye Productions Dan Shirley explains why video is more important than ever — and how companies can get it right.
Our regional director for the north west, Julie Brook shares some top tips on how to rebalance your marketing budget in times of crisis.
Keeping your customer at the centre of your business strategy is more important then ever. Our regional direction Christine Durkin shares 3 useful marketing tips.
SME business addressing current business challenges and seizing opportunity in new growth areas.
Our marketing expert Robert Stead shares some useful CRM tips on what you can be doing now to get the most out of your CRM, to how it can help support your business in these challenging times.
Recruitment agency Scantec share insights on how they are adapting their business and seizing opportunity during lockdown.
Baywater Healthcare discuss how they have been adapting their business in light of the current climate.
Our marketing expert Richard Hancock discusses preparing now for the growth that will follow once we emerge from this crisis.
Three of our Regional Directors explore why it is so important for sales teams to be using LinkedIn to build relationships from home, along with a step-by-step approach to achieving better results.
Here we discuss some different approaches that you may wish to explore in order to identify new markets and opportunities.
Our marketing expert Richard Hancock talks about reviewing your routes to market and embracing new communications technologies.
Richard Hancock, Regional Director for London, focuses on some immediate actions that you need to take, if you haven't done so already.