Marketing Theory for Non-Marketers

Everything you need to understand, build and improve your marketing strategy


eBook Marketing Theory for Non-MarketersMarketing strategy is underpinned by marketing theory. It helps you assess the marketing work your agencies, suppliers and staff are doing, and grasp whether what you’re spending on marketing is worth it. Marketing theory protects your ROI and helps your business thrive.

In this eBook we cover:

  • Understanding your customers
  • The importance of branding
  • Planning your approach
  • Executing your plan

Download the eBook