Return on Marketing Investment - Part 1 

No ROMI, No Do – a mantra for modern business


Measuring Return on Marketing Investment (ROMI) is critical for any business.

ROI - Return on Investment - forms the backbone for successful business leadership. Return on Marketing Investment (ROMI), on the other hand, remains a problem for business owners.

It's not hard to see why. When you're focussed on marketing activity, it can be difficult to track the relationship between spend and results. Conversely, it's easy to be overwhelmed by too much marketing data. 

Watch this fast paced, pragmatic and no-nonsense webinar and hear from our marketing expert, Brian Hardie, as he shares his thoughts on ROMI.

In just 30 minutes you will learn:

  • The top 3 Marketing Metrics that every business should measure. 
  • Practical examples for applying these measurements to your business.
  • Tips on how best to optimise your Return on Marketing Investment. 
  • A simple self-assessment tool analysing your current marketing performance.

This webinar is part of a ROI series developed to help business owners obtain the maximum value from their marketing.


Brian Hardie, The Marketing CentreBrian is Regional Director with The Marketing Centre and leads the team across the Home Counties. He has met hundreds of ambitious SME’s over the last few years and is passionate about supporting business owners achieve amazing returns on their Marketing Investment. He offers extensive senior level B2B marketing experience across logistics, technology and outsourcing sectors. View his profile here. 

View the webinar on-demand: