Maria Heckel

Maria is a highly experienced commercial and customer focused marketing director who has successfully built brands, delivered profitable growth and improved customer experience within consumer and B2B businesses across a wide range of sectors including automotive, travel, transport, retail, housing, IT solutions and non-profit.

Combining customer and market insight, creativity and commercial acumen she develops innovative growth strategies and campaigns to deliver business objectives, drive effective results and return on investment.

She has led digital and customer transformation projects and has extensive experience across the full marketing mix combining the right channels for the job and integrating activity across business functions to get the best result.



Led on brand, marketing, digital & direct channels, sponsorship, commercial partnerships and business/product development. Launched airline and grew to £350m turnover.

National Express PLC
Delivered new brand, marketing, digital, CRM and B2B sales strategies to drive organic growth, ecommerce sales (+17%) and marketing efficiencies.

Stagecoach PLC
Delivered a strategy to modernise brand, marketing, digital and customer experience alongside new B2C and B2B propositions to drive growth (+30% digital sales)

Virgin Trains
Built the Virgin brand in rail through introducing innovative new products, simplifying communication and targeted B2C and B2B campaigns

Developed and implemented brand and tactical marketing campaigns for Nissan and its independent dealer network to drive new/used car sales (+0.5% market share), after sales and car finance.

848 IT Services Group
Full marketing support from launch to build brand and lead generation (+25%).

Circle Housing
Introduced new direct to consumer propositions for affordable housing, care & support services together with customer experience and digital transformation programmes.

PDSA charity
Introduced a new marketing strategy to grow donations (+80% online donations) and commercial income

Chartered Institute of Marketing (CIM)
Delivered a sales & marketing strategy to address falling revenues, growing lead generation and conversion across membership, qualifications, training (+10%) & sell out events.

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