Combining marketing with more general commercial skills, Alan has had a varied career both in the UK and internationally. With a background firmly established in the retail sector (trade marketing, property / destination marketing), he has an acute sense of the importance of clear strategy and effective execution to deliver meaningful top and bottom-line results. Alan has worked for established brands such as Sega, international property businesses such as Lendlease but has also experienced the different challenges of SMEs in retail, electronics and computer hardware distribution. He is able to apply sound strategic thinking regardless of the size of budget.
Mall of the Emirates, Majid Al Futtaim, Dubai Launched this world class retail destination which attracts more than 30 million visitors per year. Developed brand positioning, marcomms plan and lead a team of 27 staff.
Bluewater Shopping Centre, Lendlease Europe Head of Marketing for this innovative property in Kent. Re-focused marketing efforts to help support retail tenants and developed commercial partnerships with Land Rover and Nestle.
Sega Europe Lead the trade marketing function before becoming Head of Marketing and latterly General Manager, UK. Launched the Dreamcast console to the trade and developed brand partnerships with Arsenal FC and MTV.
Entertainment UK, part of Kingfisher Group Worked with major retailers on their category proposition for multimedia products. Delivered in-store and comms plans that grew sales by 200% in three years.