Alex Hardy


Summary

 

Alex has over 25 years experience in all aspects of marketing and brand development. He has held main board positions across a diverse spectrum of companies including blue chip, retail verticals and PE, both large and small domestic and Internationally. For the last 15 years been specialising in the digital space, helping companies develop digital strategies and integrated omni-channel customer experiences, allowing them to maximise cross channel ROI. Adept at breaking down the complicated into the simple, his approach focuses on identifying drivers for change, designing a practical implementation strategy and motivating all stakeholders to commit to the journey with purpose.


Experience

Hotter
Created the digital vision and roadmap for the business, transforming it to a fully integrated customer focussed multi channel retailer. Implementation resulted in 50% increase in on line sales 40% uplift in US acquisition and refocus of German business to digital only.

Screwfix
Led the team to deliver corporate strategy of “convenience” which resulted in the development of the Screwfix App and implementing processes for C&C to be achieved in under 5 minutes

Ideal Shopping Direct
Set up customer segmentation and data analytics to help divisionalisation of the business prior to PE due diligence. Re-launched loyalty scheme resulting in 85% customer retention and sustainable £2m income stream.

Kaleidoscope
Delivered new web strategy and repositioned the brand from a declining direct catalogue proposition to a growth digital first brand, which led within 12 months to significant increase in profit.

Marshall Ward
Responsible for 240 colleagues across multiple disciplines, lead turn around to deliver 11% annual growth.

Commercial and New Business Director
Responsible for all commercial activity of the 6 brands. Renegotiated media contract saving £1.5m
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