Alex has 25 years of experience in successfully solving marketing problems for entrepreneurial SMEs and global, multinational corporations. She is passionate about getting companies to the next stage of growth. Core areas of expertise are lead generation, CRM and digital marketing, sales and marketing alignment, international marketing and brand development. She holds the Institute of Direct and Digital Marketing (IDM) Post Graduate Diploma; an MSc in Marketing Management is a Fellow of the IDM and a Tutor for the CIM (Chartered Institute of Marketing).
Recent SME Global channel, lead generation and communications strategy for a fast-growing company supplying data storage, featured in Sunday Times Tech track 100. Direction and ‘hands-on’ support for marketing team to implement a global strategy for a supplier of safety equipment. Marketing director for an international software company, aligning marketing and sales, advising on investment and implementing a strategy for growth for 2018 onwards.
Hitachi Responsibility for the marketing and business development strategy across the region including spearheading major tender bids resulting in key wins in Europe and Middle East. Establishment of marketing relationships and campaigns with key international distributors to support a 400% increase of sales within three years.
Global Expense (now part of IBM) Marketing lead for venture-backed start up, lead generation for rapid market penetration reporting return of investment to private equity investors, driving partnerships and new acquisition channels for recurring revenues.
SPSS (now part of IBM) Overall responsibility for the planning and execution of the European marketing programme for research portfolio of software products.