Andrew Smith




Andrew is an experienced Marketing Director with strong leadership skills gained from over 30 years in the consumer goods industry. He is used to P&L accountability across different sizes of organisation, demonstrating a consistent track record of delivering exceptional performance. Andrew offers commercial acumen, customer management expertise, and the skills to make things happen where there is a change and transformation agenda. He is an open communicator, and enjoys working with people across all levels/disciplines, building strong working relationships.



Marketing Coach - Business Wales Accelerated Growth Programme

Providing ambitious pre-revenue and SME Welsh businesses with specialist Marketing support, to help target the next growth phase.

Part-time Marketing Director – FSEW, International Freight Forwarders

Working closely with Senior Management team to build a more aligned business growth strategy, focusing on company brand values and a structured customer relationship management process.

Group Marketing Director, Essilor

Marketing responsibility across £200m Essilor Group of 11 businesses in UK & Ireland, working closely with MD’s & functional heads in creating an effective business plan across the Group.

Managing Director, Fiskars
Head of Marketing, Fiskars

P&L accountability for UK business, led senior management team instigating significant change strategy. Initiated high performing Sales & Marketing culture to enable profitable sales growth. Executed 1st Fiskars UK TV campaign, with clear sell in & ROI achievements. Established Fiskars #1 market position. Awarded category manager position by B&Q and Homebase for garden tools.

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