SummaryAccomplished and versatile senior level marketer with skills in strategic planning and delivery, business development, brand activation and marketing. Track record in achieving significant sales growth, service/product introductions and life cycle management, go-to-market strategies and revitalising propositions, project delivery, brand and corporate communications, change management, and building and leading teams.
Commercially adept and with a collaborative and pragmatic style. A background in public and private sectors, including start-ups, small and family owned businesses, private equity and multinational corporations, across the UK and internationally. Portfolio includes healthcare, professional services, technology and retail. Prior to joining industry, Anne worked as an Occupational Therapist.
Performance Health Led UK and international marketing focusing on brand activation, opportunity identification, growing Amazon revenue, voice of the customer, new website, digital lead generation and PR Overhauled department structure and processes.
Pira Solutions Established and grew small enterprise. Responsible for management of the Company, including strategic direction, marketing and client engagement.
Irisys Limited and Comark Principal activities encompassed go to market planning, brand building, proposition development, thought leadership, sales support, lead generation, website development, customer engagement and launch of new corporate identity. Established combined marketing team for Irisys and Comark.
Penlon Helped drive strategic and operational turnaround. Repositioned business and accelerated business development through negotiation of strategic partnerships. Other activities focused on delivering a corporate rebrand and sales support.
Synergy Health Led marketing and contracts teams, responsible for product/market strategies, pricing, brand and corporate communications, portfolio planning, tender submissions and contracts. Steered new corporate identity programme.
Huntleigh Healthcare/Arjo-Huntleigh Responsible for strategic planning, business development, sales, marketing and product life cycle management. Led profile initiatives, coordination of events and media relations. Achieved 10%+ revenue growth, expanded into new markets and segments, and revitalised existing offerings.