Part-Time Marketing Director In London - Annick Ireland
Annick is a highly commercial self-starter with lots of initiative. She has been described as “a fantastic marketing leader with the ability to create a clear vision, put a structure around it to gain buy-in, and then the creativity, energy, tenacity and work ethic to ensure delivery." With 20 years’ experience in private equity-owned companies and PLCs, she has a strong track record of helping businesses innovate and grow at pace, at all stages of their development; developing sustainable programmes for lead generation and customer acquisition; launching new products and developing new revenue streams; and creating high-performing and engaged marketing teams. Broad sector experience, including retail, fashion, education, fintech, environment, medicine, health sciences; B2C, B2B and government
Jan 2018 – Present: Freelance Marketing Director Working for eCommerce and events/publishing clients, focused on driving new customer acquisition, and new product development.
Oct 2012–Dec 2017: CMO, Ascential Events Marketing lead for international events company, carrying significant customer and revenue targets. Launched and grew new i2i Events Group company brand, to flotation as part of Ascential PLC. Created new lead generation capability, with marketing delivering c.60% of new revenues (from zero). Transformed marketing function and ROI, bringing in new digital capabilities and new technology in automation and CRM. Developed new multimillion-pound revenue stream from DTI and international export agencies. Built international marketing capability, successfully launching new events in China, Brazil, Singapore, UAE and Turkey. Integrated three company acquisitions, all exceeding investment-case revenue projections.
Jun 2011–Sep 2012: CMO, Informa Business Information Brought in to professionalise the marketing of eight publishing, data and consulting businesses (ranging from £5m to £50m in revenue); drive new business, and increase brand penetration.