An award winning Commercial Marketeer with a proven track record transforming Brands, Business Performance and Business Capabilities. With a foundation in Consumer Packaged Goods, Caroline has scaled her Blue Chip expertise to grow several Start Up/SME’s creating the value required to achieve a successful sale and investment cycle. She has experience across different business models. Consumer Packaged goods, Services, Insurance, Leisure and across difference customer groups: Retail, B2B, B2B2C and DTC. With a commercial and creative approach and an energy for positive change, Caroline will create a focused Brand and Business Plan and then roll up her sleeves helping the team how to realise it.
Jane Plan DTC food delivery weight management subscription New brand proposition, website, content, community, influencers, social and TV acquisition.
Simplyhealth/ Denplan, health and dental Insurance New Brand identity, RFU sponsorship, B2B lead generation.B2B & B2C influencer, content and acquisition strategy and digital hub during Covid.
Merlin Entertainments, Leisure Digital marketing across paid, owned and earnt channels. Ecommerce traffic, sales and yield. Brand proposition and NPD.
Bookabees DTC Childrens Book Subscription start Up Digital plans and Ecomm journey to acquire and retain subscribers to drive LTV. Test & learn media plans to maximize conversion and minimise CPA.
Country Director UKI Unilever Spreads 2014-2017 Three year brand portfolio and business plans enabling successful sale to KKR.
Category Director Premier Foods 2010-2014 Promotional Plans, capex Plans, NPD origination and go to market.
Mars Confectionery 1996- 2010 Guerilla marketing, FA sponsorship 360 communication plans. Easter and Christmas ranges, various Sales roles across Foodservice and Retail
Marks & Spencers 1993-1996 Retail Management across Food and Clothing