Part-Time Marketing Director In South East | Chris Burton


 

Summary

 

Chris has grown businesses and brands for international corporates, start-up’s, family run and small businesses.  He has worked across a diverse range of markets, from retail and consumer packaged goods to travel, leisure, construction and professional services. Chris provides real clarity of direction for both brand and marketing. He develops strategy and plans, manages their implementation and engages and inspires people throughout the business to enhance brand performance. It’s unlocking the real potential in a business to keep growing profitably, that drives Chris. He’s focused on translating the strategy and plans into results.

 

Experience

SC Johnson
Marketing strategy and management across Glade, Pledge, Mr Muscle.
Market sector leadership and consistent sales and profit growth.
Global innovation for Toilet Duck. Unique, successful innovation – Fresh Brush.

Select Service Partner - Leading travel food & beverage retailer in Europe and Asia.
Created and rolled-out a unique, high end bakery café brand – Panopolis - in 12 countries.
Outperformed retail units it replaced: +25% - +45% sales
Rated highest for quality, customer satisfaction, (ahead of Costa Coffee) and value for money.

Early Learning Centre
Responsible for brand and retail marketing.
Revitalised the brand internationally – customer experience, proposition, visual identity, advertising.
Created and delivered brand training to retail teams. This produced +6%-+9% sustained like for like sales, in addition to baseline sales growth.
Advertising return: £3 profit for every £1 invested.

Developed marketing strategy and plans to create profitable growth for small businesses in these commercial and consumer markets:

Construction
Design and print
Fitness equipment
Packaging
Leisure
Travel
Business services / advisory
Living space design & installation
Insurance
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