Christine Moses

Christine Moses

Role: Marketing Director
Region: South East

Christine’s experience spans various sectors including travel, construction, engineering, health and education in both commercial and not-for-profit organisations.

Her background includes senior marketing, product and brand roles at Eurotunnel, P&O Ferries, Balfour Beatty and AQA Education to name a few. She has international marketing experience, working within Europe and the US.

A hands-on marketer, Christine has a broad experience working across the full marketing and communications mix. She is passionate about combining insights with commercial judgement to develop solutions that deliver return on investment. She has a proven record of turning around under-performing operations.

Experience


Fixmart

Repositioning of product and managing roll-out of new customer-centric value proposition across digital, social and PR channels.

Clinicare

Led and produced a strategic review of the business. Currently managing lead generation and new market entry programmes.

Jee Ltd

Appointed to bring structure to the marketing efforts. Led digital transformation programme. Launched a new website to support international e-commerce and lead generation. Produced research to support market entry into Iran, Russia and Azerbaijan.

AQA Education

Developed new product go to market strategy. Launched 16 new GCSE and A-Level qualifications, worth £56m revenue. A key challenge was to get multi-disciplinary and cross-business teams working together towards common goals. My role also spanned brand, content marketing and event management.

Balfour Beatty Infrastructure Services

Ran all aspects of marketing, brand and communication across all business divisions and joint ventures. Programme managed a corporate rebrand – new name, new brand identity, website, collateral, signage across 60 sites on time and on budget.

P&O Ferries

Directed customer research that led to the development of a new segmentation and more targeted communications.

Business insights
by Christine Moses

goose
Article
11 January 2017

The Marketing Bookclub, January 2017

We review: Getting Goosebumps: a pragmatic guide to effective inbound marketing.

Case studies within
South East

Blueleaf: Support with merger integration and rebrand

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Radio Taxis: Creating a marketing structure & defining strategy

Geoffrey Riesel from Radio Taxis talks about how The Marketing Centre helped them create a clear...

Unigloves: How we drove revenue growth and increased brand awareness

The Marketing Centre helps Unigloves to address issues they have had with stagnant revenue streams...