Clare Rees has a broad background in technology and digital marketing working with companies like Adobe, Ping Identity, Linden Lab and Macromedia. She has experience across US and EMEA. Clare is focused on strategic planning, GTM strategies for new technology, developing brands and communication messages, driving strong ROI from innovative marketing campaigns. Achieving business objectives and building businesses is her passion. She has a background with large and start-up technology companies and loves to build great marketing teams. Clare has also consulted with a number of early-stage businesses beyond the technology sector.
Ping Identity Established marketing in EMEA and build team to drive demand generation, build pipeline and awareness for Ping Identity’s innovative Identity solutions for enterprises across EMEA. Developed marketing campaigns that deliver an 80% contribution to pipeline Increased lead volume x3 and achieved opportunity generation targets year-on-year.
Linden Lab (Second Life) Clare took on the challenge of building and developing the virtual world shared experience known as Second Life in the EMEA region. Grew EMEA engagement on the platform by 65% and identified new revenue generating opportunities increasing EMEA contribution by £1.5m
Adobe Systems (Inc) Successfully led team to create new plans to grow the EMEA education business by over 25% by developing new solutions, working with key influencers, buying consortiums and major institutions. Took over the leadership of a key marketing team during a major acquisition and subsequently led them to delivery of $100M revenue per year and overachieved expectations for the launch of a major new product.
Macromedia During a role spanning 9 years, Clare successfully developed and implemented GTM plans to grow EMEA business from $5m to > $100m over an eight-year period through many key new product launches and customer focused marketing strategies.