Dan Craddock


 

Summary

 

An energetic, innovative and entrepreneurial marketer with 25+ years’ experience in B2C and B2B categories with global brands, SMEs and start-ups.  Dan has an impressive record of improving performance for new, aspiring, established and declining brands across many industry sectors, including Food & Drink, Supplements, Technology, Optics and Medical sectors.  As a skilled ethnographic researcher, Dan has a unique capability for identifying customer insights which has enabled him to develop winning propositions and buck the trend for innovation success. A seasoned entrepreneur, consultant and corporate marketer, Dan is accustomed to delivering strategic plans independently.  He has also achieved great success leading and inspiring a wide variety of teams to generate phenomenal results.

 

Experience

Interim / Consultancy / Agency Career

COOPERVISION UK - Senior Customer Marketing Manager (Optics)

DECIBEL NUTRITION -  Marketing Director (Start-up Supplements brand)

BREWERY LONDON - Sales & Marketing Director (Innovation Agency)

SCI-MX NUTRITION - Marketing Director (Sports Nutrition SME)

MAXINUTRITION - Brand Consultant (European no.1 sports nutrition brand)

GENERAL MILLS - Interim Marketing Director - Dough (Jus-Rol/Own Label)

PHILIPS - Global Innovation Consultant (Medical, Electronics & Lighting)

RHM - Interim Marketing Director (Hovis, Nimble & Elephantatta)

Permanent Positions

COCA-COLA UK - Brand Director (Lilt, Oasis & Burn Energy)

HEINZ UK - Marketing Manager (Heinz Baked Beans & Pasta)

DIAGEO - Group Brand Manager (Harp, K1664, Enigma, Pilsner Urquell)

AMERICAN SODA COMPANY - Company Founder (Best Health Soda)
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