Part-Time Marketing Director, Southern Counties - Dan Craddock
An energetic, innovative and entrepreneurial marketer with 25+ years’ experience in B2C and B2B categories with global brands, SMEs and start-ups. Dan has an impressive record of improving performance for new, aspiring, established and declining brands across many industry sectors, including Food & Drink, Supplements, Technology, Optics and Medical sectors. As a skilled ethnographic researcher, Dan has a unique capability for identifying customer insights which has enabled him to develop winning propositions and buck the trend for innovation success. A seasoned entrepreneur, consultant and corporate marketer, Dan is accustomed to delivering strategic plans independently. He has also achieved great success leading and inspiring a wide variety of teams to generate phenomenal results.
Interim / Consultancy / Agency Career
COOPERVISION UK - Senior Customer Marketing Manager (Optics)
DECIBEL NUTRITION - Marketing Director (Start-up Supplements brand)
BREWERY LONDON - Sales & Marketing Director (Innovation Agency)
SCI-MX NUTRITION - Marketing Director (Sports Nutrition SME)