A strategic marketer with experience across all marketing disciplines and channels, David has worked in marketing and advertising agencies and in-house. His agency clients ranged from public sector to automotive, FMCG and charities, showing that he naturally adapts to, and understands, different sectors, challenges and situations. At Ecotricity he joined a small entrepreneurial business and played a key role in growing it from a niche energy player to the UK’s leading green energy business. Although his experience is broad, David’s particular strengths are in brand proposition, positioning and communications.
Ecotricity Group, Head of Marketing Headed up the marketing team that played a lead role in growing Ecotricity from a small, niche energy supplier to the UK’s leading green energy business. Customer base developed from 30,000 to 200,000 customers. Marketing launch, and ongoing promotion, of financial services products, electric car charging network and mobile phone businesses.
McCann Erickson, Director A division of McCann Central, one of the largest agencies outside London. Helped to grow a small regional office to a significant regional agency with digital specialism – doubling turnover in three years.
Carlson Marketing Group, Business Development Director UK arm of global marketing services business. Marketing, business development and key account responsibilities that included Goodyear Dunlop and BOC Industrial.