Deborah Ascott-Jones



A commercially astute, results-driven, financially and IT literate, strategic thinking marketing professional who gets things done. Deborah combines workplace-tested business development skills, with strategic insight, creative marketing skills and commerciality – all with a very practical, hands-on approach.  Deborah has specialised in professional services and is used to working with small and large partnerships in both B2B and B2C environments, to develop and implement practical business development plans and marketing initiatives that deliver a real return.  Deborah was the first non-lawyer to be awarded ‘Equity Partner’ status in the UK which reflects the way in which her skills, dedication and determination were valued.  Latterly her work with the Institute of Directors has given her significant exposure to SMEs across the NW, and an in-depth understanding of the marketing and business development needs of small and family owned businesses.



Over 25 years experience with 4 key law firms: Brabners, Pannone, Beachcrofts and Eversheds:

A key player in a number of mergers; successfully integrating the smaller firm into the larger practice, leveraging additional work and fees where appropriate/possible.

Key client programmes to address client retention issues.

Introduction, management (and mentoring) of Personal Business Development Plans for partners/fee earners/departments (focus v deliverables).

Successful and practical cross selling programmes that delivered additional revenue.

New client targeting, leading to growth in revenue from new work (B2B and B2C).

Effected an improved bid/pitch ratio following a bespoke programme of mentoring/training.

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