An experienced, high impact growth practitioner who, with teams, has built £1.64 billion incremental revenue for brands/businesses.
Expert in Business growth strategy, Branding, Re-Branding and Marketing, Sales and Sustainability with FMCG Food, dotcom and B2B brands large and small. Mars trained successful Sales and Marketing Director for Jordans and Kettle Chips, Sting & Trudie Styler. Six years as Managing Director for Jordans. Down to earth, people oriented, and hands-on Ed helps business owners target what matters to customers and implement strategy and plans to deliver results. Ed’s background - Mars, Homepride, and Kettle Chips, Jordans, Qualified-BSc & MSc.
Mars, Homepride, Jordans and Kettle Chips - Sales, marketing and commercial experience in businesses large and small with Mars, Homepride, Jordans and Kettle Chips - Directing Sales and Marketing for Jordans and Kettle Chips as well as Managing Director Jordans (£84m) / Sting & Trudie Styler brand creation and start-up / Working Lunches (£1.5m).
Handled all aspects of marketing both traditional and digital, Branded Food, B2B and dotcom with small, large, multinational and family-owned businesses.
With The Marketing Centre, assisted Corset Story.com / Wright’s Flour / Volac / UPBEAT Protein Drinks / GOG / James Knight.
Mars / Masterfoods – Outstanding marketing and sales performance awards.
Mars – launched 19 Dolmio branded products into Foodservice
Working Lunches - Spent two years running two Sandwich businesses inc. B2B and Retail – 40 personnel £1.5m t/o +24% growth.
At Kettle Chips implemented Sales and Marketing strategy - grew sales by £33m.
Jordans – Conceived and launched Country Crisp (£840m sales to date). At Jordans implemented business and brand strategy which grew sales from £27m p.a. to £84m and % profitability six-fold over 6 years.
Expertise in Sustainability and Supply Chains. One of the architects for Conservation Grade produce.