Emma has over 22 years experience in multi-channel marketing for consumer brands including as Marketing Director for Cath Kidston and sustainable fashion brand Thought.
Her passion is in brand marketing and many of her roles include Strategic Planning, brand proposition and positioning development, rebranding / naming, brand awareness and PR, marketing comms. She is very experienced in helping businesses increase / enhance their brand perception through focusing on customer insights and developing compelling comms strategies to support. In addition, she has had a number of roles overseeing CRM strategy and direct marketing.
Part-Time Marketing Director Over 5 years experience as a part-time marketing director supporting businesses of up to £10m turnover including:
Thought Clothing Sustainable fashion brand. Rebranded and renamed. Working closely with founders and wholesale sales team to build more strategic sales strategy as well as building B2C online business through CRM, compelling content and brand awareness.
DR Wakefield Green coffee trader. Rebranded to create more modern look and feel including new identity, tone of voice and office environment. Implementing CRM strategy to aid in business development and growing current B2B business.
Full-Time Marketing roles
Cath Kidston - Marketing Director - working with founder, Cath Kidston to formulate and deliver overall marketing strategy to drive multi-channel business targets whlle maintaining the brand image.
Carphone Warehouse - Head of Category Development - Responsible for the strategic development and scoping new propositions and product initiatives for UK and European markets.
Starbucks - Senior Marketing Manager, Managing the Starbucks Card UK launch – involving proposition development, marketing & PR, sales and revenues projections, resource planning and IT development - working daily with teams in the US and UK.
Sainsbury's - Direct Strategy Manager - Accountability for all below-the-line marketing spend to support Sainsbury’s to You, Sainsbury’s online grocery shopping service - budget £12m pa