Interface: Global manufacturer and leading sustainability business. As part of the leadership team I was responsible for the recruitment and direction of the UKIME Marketing Team during a period of significant change. Developing a new marketing strategy to align with a trade marketing approach. Implementing a lead generation strategy and enhancing the digital offer. Creating new business opportunities inc. global product launches and international events.
Cavalier Marketing: Value proposition programme to develop refreshed brand strategy and mentoring leadership team to implement.
Epilepsy Action: digital marketing audit and customer analysis to advise on transformation programme
Marflow Engineering: direct and deliver marketing strategy with a focus on lead generation; mentoring team to drive new sales leads; creation and implementation of processes to support NPD, market research to inform CRM; ecommerce website development and launch
TopDental: marketing audit to inform international business development across two market routes; developed marketing plan
AIP: led review of communication strategy and mobilisation process to grow customer base; created detailed comms and content strategy
Volkswagen/Audi/SEAT and Kia: creation & implementation of multi-channel marketing strategy; loyalty programme development