Summary
With 15 years B2B/B2C marketing experience spanning across various sectors in both commercial and non-for-profit organisations, I enjoy influencing direct and impactful decisions with senior management. Welcoming challenges where I use both insight and commercial judgment, I strive to deliver customer focused results. Managing all aspects of the marketing mix, I have understanding and expertise in effectively aligning digital and traditional channels. My passion is to deliver a marketing strategy aligned with business goals and inclusive of all touchpoints in your customer journey. An excellent listener and pragmatic approach to implementation, I focus on best practice & improved process.
Experience
Interface: Global manufacturer and leading sustainability business. As part of the leadership team I was responsible for the recruitment and direction of the UKIME Marketing Team during a period of significant change. Developing a new marketing strategy to align with a trade marketing approach. Implementing a lead generation strategy and enhancing the digital offer. Creating new business opportunities inc. global product launches and international events.
Cavalier Marketing: Value proposition programme to develop refreshed brand strategy and mentoring leadership team to implement.
Epilepsy Action: digital marketing audit and customer analysis to advise on transformation programme
Marflow Engineering: direct and deliver marketing strategy with a focus on lead generation; mentoring team to drive new sales leads; creation and implementation of processes to support NPD, market research to inform CRM; ecommerce website development and launch
TopDental: marketing audit to inform international business development across two market routes; developed marketing plan
AIP: led review of communication strategy and mobilisation process to grow customer base; created detailed comms and content strategy
Volkswagen/Audi/SEAT and Kia: creation & implementation of multi-channel marketing strategy; loyalty programme development
