Part-time Marketing Director, Home Counties | Emma T

 

Summary

Emma has 20 years of marketing experience working on big brands including Mothercare, lastminute.com, Ask Jeeves, David Lloyd and HSBC. Starting with digital marketing as directly trackable sales and awareness drivers, Emma is always keen to review how your business presents its proposition, nail down your lead generation plan, and then through trial and measurement, understand which results are gained from each channel.  Building a clear customer message, and growing the sales pipeline using the right investment for your business, Emma can help you achieve your company goals.

 

Experience

The Marketing Centre
Responsible for Overall Marketing Strategy, Brand Repositioning & Plan Implementation
Strand Palace Hotel: local food & beverage repositioning and promotional offers
B-Loony: B2C website, PPC, SEO, Email & Social Media
Good Taste: brand review & customer promotion schedule

Mothercare
Responsible for the Group Online Marketing Team, improving online communications
Targeted email strategy, new team & agency, agreed budget & KPI ownership at board level
Moved affiliate strategy from multiple networks to one

HSBC
Responsible for the Digital Experience Team, reviewing online retail applications
Complete overhaul of HSBC.co.uk internet banking customer experience
Lead liaison between legal, compliance, technical & product teams

David Lloyd Leisure
Responsible for the Marketing Communications team, monthly sales growth, retention & brand
Challenge to re-invigorate the brand in a competitive marketplace
UK brand strategy, delivering new membership targets, strategic product launches & PR

lastminute.com
Responsible for brand-building & growth 2000-05 via UK Promotions & European Marketing
Developed brand values ensuring consistency of the lastminute.com ‘DNA’
Balanced innovative brand investment with cost efficient marketing

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