Emma has 20 years of marketing experience working on big brands including Mothercare, lastminute.com, Ask Jeeves, David Lloyd and HSBC. Starting with digital marketing as directly trackable sales and awareness drivers, Emma is always keen to review how your business presents its proposition, nail down your lead generation plan, and then through trial and measurement, understand which results are gained from each channel. Building a clear customer message, and growing the sales pipeline using the right investment for your business, Emma can help you achieve your company goals.
The Marketing Centre Responsible for Overall Marketing Strategy, Brand Repositioning & Plan Implementation Strand Palace Hotel: local food & beverage repositioning and promotional offers B-Loony: B2C website, PPC, SEO, Email & Social Media Good Taste: brand review & customer promotion schedule
Mothercare Responsible for the Group Online Marketing Team, improving online communications Targeted email strategy, new team & agency, agreed budget & KPI ownership at board level Moved affiliate strategy from multiple networks to one
HSBC Responsible for the Digital Experience Team, reviewing online retail applications Complete overhaul of HSBC.co.uk internet banking customer experience Lead liaison between legal, compliance, technical & product teams
David Lloyd Leisure Responsible for the Marketing Communications team, monthly sales growth, retention & brand Challenge to re-invigorate the brand in a competitive marketplace UK brand strategy, delivering new membership targets, strategic product launches & PR
lastminute.com Responsible for brand-building & growth 2000-05 via UK Promotions & European Marketing Developed brand values ensuring consistency of the lastminute.com ‘DNA’ Balanced innovative brand investment with cost efficient marketing