Emma is an accomplished and commercially experienced marketing director delivering growth through all marketing channels, especially digital. Focused on immediate cash flow quick wins alongside medium/long term growth or pivots into new markets. A ‘creative scientist’ who’s as happy with the numbers as the look and feel. Emma has a customer centric and relentlessly ‘can do’ approach, getting stuck into making business objectives a reality. Her unique combination of big corporate rigour and start up hustle helps her build the bespoke marketing machine an ambitious or pivoting enterprise needs, building on and from their existing strengths.
Launched the new MINI in 2001. Grew annual sales from 3,000 at an average price of £5,000 to over 40,000 at an average price above £15,000, under 12 months and with a budget of ‘David versus Goliath’ proportions.
Led the BMW sponsorship of the London 2012 Olympic and Paralympic Games. Generated 9% BMW and 3% MINI increase in new car sales.
Delivered BMW Aftersales annual contribution margin growth of 10% and 14% over two years and achieved joint first position in customer satisfaction versus premium marques for the first time.
Premium Care Home Group: developed new brand and employee value propositions which are driving business and marketing activity.
Health-tech: built the value proposition, the sniper-targeted B2B pursuit strategy and the patient journeys for MS Click Dimensions implementation.
Global Academic Publishing: translated the new business strategy into a rejuvenated proposition and built the marketing machine that increased stakeholder engagement and membership.
Estate agency: delivered the value proposition and campaign that built an unrivalled reputation in under two years. Annual high double digit growth, now preparing for sale.