Helen is a highly experienced commercial Marketing Director with wide-ranging expertise across multiple sectors. She specialises in defining and delivering integrated brand, communications and marketing strategies for B2B and B2C businesses with guaranteed impact. Helen brings original thinking to the development of pragmatic plans rooted in commercial goals: the result is a truly integrated, innovative and impactful approach.
Sage - Marketing, brand build and CRM strategies with customer segmentation programme. Developed membership and subscriptions service model and value-add services.
Sharp Electronics - Defined strategies for product, price, distribution and promotion through retail and distributor channels. Increasing sales, market share and margin.
LEGO - Launched LEGO direct sales to Schools. Product development and innovation programme working with European and Australian teams
Manchester Metropolitan University - Brand refresh and strategic positioning increasing student applications and retention. Digital strategy and campaigns for lead generation, conversion and engagement of all stakeholders. Crisis comms and media.
Manchester Airport - Designed and delivered an integrated consumer, business, and channel strategy, growing passenger numbers and increasing market segment share. Experience - Part-time career
Forum of Private Business - Membership and subscription-based organisation. Defined and delivered a robust marketing strategy and appropriate business & marketing infrastructure
HCSS – Educational Software specialists. Successful integration of the marketing strategy for education finance specialists.
NSPCC - Developed commercial proposition for Child Protection Consultancy aimed at increasing commercial income.