I'm professionally obsessed with all things cloud and digital. In short, I'm a strategic marketing leader with 10+ years' experience in tech growing businesses from the ground up. My particular SME skills include go-to-market strategy, product development, demand generation and inbound / digital marketing. As a marketing professional who weighted to the digital side, I have an in-depth knowledge of digital transformation, cloud computing, growth hacking, content publishing, inbound lead generation, sales strategy, marketing automation and innovative business models. Having been in those high performing teams over the last few years, I now build those teams and know how to hire A players.
Digital Craftsmen A Managed IT Services Provider serving financial services and Enterprise customers in hosting, cloud solutions and IT security. As Interim Marketing Director, I was tasked with turning the business around by transforming the sales and marketing operations outbound to inbound, and grew lead generation by 650% in 6 months.
Strategic Blue A financial cloud brokerage that providing tailored financial and procurement solutions for public sector and Enterprise IT buyers. As VP Marketing, my partner marketing strategy lead to a 10x increase in sales growth within 18 months (£MM pipeline), and I was part of the management team that led a major equity investment round.
StudentInn An online, international property rental business similar to Airbnb targeting the mid-term student rental market. As Head of Marketing, my team developed a high-impact brand strategy using social media and growth hacking techniques, as well as raising investment from a prominent venture capital firm 500 Startups in 2015.