Ged is an expert in creating product marketing strategies which transform how a business attracts, retains and engages customers across international markets. A proven skill set gained in across a number of international B2B sectors that includes technical sales, product and innovation management and multi-channel marketing across a global landscape. He offers strong technical and commercial experience throughout the entire business development process. He is particularly strong at developing clear marketing and business strategies and then executing the operational and tactical plans. B2B Managing Director and Product Marketing Director level experience that means he’s a good all-rounder!
Recent part-time highlights include:
Re-branding and communication strategy of an existing product portfolio of an international B2B manufacturer. A detailed export marketing strategy and supporting tactical marketing and communications plan in a technical textile manufacturer. Introduction of best practice NPD methodology (Stage Gate™) and re-definition of product portfolio. Implementation of best practice product management methodology.
Previous full-time (Managing Director) highlights include: Implemented Six Sigma and Lean programmes in key process that reduced the cost of quality (-16%) & increased productivity (+9%). Restructured and downsized a unionised site that reduced direct labour cost by 15%, without any loss in productivity. Implemented annualised/flexible working system that reduced over-time by 9%.
Previous full-time (Product Director) highlights include: Defined and implemented an international marketing plan that grew sales annually by more than 6% (ahead of the market) over a three year period. Executed a one-brand strategy across multiple sites that reduced costs by €500k/annum. Co-inventor of patented product (EP2067895 B1). Central role in implementing Stage-Gate® methodology that reduced time to market by 25%. Executed the development, application and introduction of new products with more than €25 million sales since launch.