Ged is an accomplished B2B Marketing Director with over 25 years’ experience in senior roles at Private Equity backed and SME companies across a breadth of markets including technical textiles, construction, engineering, recycling, waste management and paper. He is an expert in creating marketing strategies which transform how a business attracts, retains and engages customers across national and international markets. A proven skill set that includes brand development and implementation, CRM implementation and automation, multi-channel communications, product and innovation management with extensive digital experience that covers websites, social management, lead generation and online advertising to drive traffic and sales conversion. He offers strong technical and commercial experience throughout the entire business development process. He is particularly strong at developing clear marketing and business strategies and then executing the operational and tactical plans. A commercially astute B2B Managing Director and Marketing Director that works to variable budgets in growth, turnaround and exit environments for Private Equity backed and SME companies means he’s a good all-rounder!
Recent part-time highlights include:
Re-branding and communication strategy of an existing product portfolio of an international B2B manufacturer. A detailed export marketing strategy and supporting tactical marketing and communications plan in a technical textile manufacturer. Introduction of best practice NPD methodology (Stage Gate™) and re-definition of product portfolio. Implementation of best practice product management methodology. Re-branding, content and communication strategy with CRM implementation and automation at Sigma.
Previous full-time (Managing Director) highlights include: Implemented Six Sigma and Lean programmes in key process that reduced the cost of quality (-16%) & increased productivity (+9%). Restructured and downsized a unionised site that reduced direct labour cost by 15%, without any loss in productivity. Implemented annualised/flexible working system that reduced over-time by 9%.
Previous full-time (Product Director) highlights include: Defined and implemented an international marketing plan that grew sales annually by more than 6% (ahead of the market) over a three year period. Executed a one-brand strategy across multiple sites that reduced costs by €500k/annum. Co-inventor of patented product (EP2067895 B1). Central role in implementing Stage-Gate® methodology that reduced time to market by 25%. Executed the development, application and introduction of new products with more than €25 million sales since launch.