Gill Hawkins


 

Summary

 

Gill is a marketing director with over 20 years experience specialising in growth and scale-up for mid-sized technology, digital, e-commerce, services and other B2B companies. Gill works with business leaders and marketing teams to create alignment with sales and other customer-facing teams, bringing focus to go to market planning, value proposition development, brand building, demand creation and customer retention. Her digital-first approach drives high impact initiatives, boosting pipeline contribution and business value.

 

Experience

 

Radtac (Agile consulting): redefined the go to market strategy and activation plan for this £7m turnover, high growth Agile services team

Actual Experience Plc: Developed investor messaging to underpin an £18m Stage 2 fund-raise for this digital software start-up

IPL: Defined a new positioning and Go to Market for this £35m turnover services business, which contributed to the company maximising value for a trade sale to Civica Digital

CenturyLink plc: Rolled out a digital performance marketing program across Europe for this technology provider, which drove a four-fold increase in revenue opportunity

BT Retail: Led a go to market planning team to underpin the business case and integration of two acquisition targets, which doubled BT’s market share

Thomas International: Redefined the go to market plan and delivered digital initiatives, which contributed a 25% increase in sales pipeline for this content platform business

Star Internet: Led the company’s first go to market strategy set to increase turnover from £35m to £87m within three years in the run up to exit to ClaraNet

Business insights by Gill Hawkins

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