Gill Hawkins


 

Summary

Gill is a marketing director with over 20 years experience specialising in growth and scale-up for mid-sized technology, digital, e-commerce, services and other B2B companies. Gill works with business leaders and marketing teams to create alignment with sales and other customer-facing teams, bringing focus to go to market planning, value proposition development, brand building, demand creation and customer retention. Her digital-first approach drives high impact initiatives, boosting pipeline contribution and business value.

 

Experience

Actual Experience Plc
Developed investor messaging to underpin an £18m Stage 2 fund-raise for this digital software start-up

IPL
Definined a new positioning and Go to Market for this £35m turnover services business, which contributed to the company maximising value for a trade sale

CenturyLink Plc
Rolled out a digital performance marketing program across Europe for this technology provider, which drove a four-fold increase in revenue opportunity

BT Retail
Led a go to market planning team to underpin the business case and integration of two acquisition targets, which doubled BT’s market share

Thomas International
Redefined the go to market plan and delivered digital initiatives, which contributed a 25% increase in sales pipeline for this content platform business

Star Internet
Led the company’s first go to market strategy set to increase turnover from £35m to £87m within three years in the run up to exit

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