Strategic, passionate, creative and collaborative marketing director with over 16 years’ experience in large global roles, SMEs and start-up environments. 6 years working with ambitious SMEs at The Marketing Centre focusing on brand development, lead generation, product development, customer engagement and go-to-market strategies. Analytical, pragmatic and ROI-focused. Special focus on digital as a Google partner and trainer. Experience across a variety of industries including property, luxury hospitality, restaurants, wine, coffee, travel, airline, telephony and pharmaceuticals. Adept and experienced at scoping, building and managing marketing functions and teams from the bottom up.
The Lansdowne Private Members’ Club: 2013 – 2017 Marketing strategy and function. Member segmentation. Relaunched the club website. Member engagement increased 35%.
DRWakefield Green Coffee Merchants: 2011 – 2017 Brand positioning, look and feel. Ongoing marketing strategy, customer segmentation and acquisition plan. Website build 2012, 2017. Web traffic increased over 500%. 20% of new clients were web leads and annual sales increased 12% YOY.
67 Pall Mall Private Members’ Club: 2016 Delivered the membership engagement strategy. Drove member acquisition to fund £1.5m expansion. Delivered club website and member events strategy.
Café Asia Frozen Snack Foods: 2013 – 2016 Defined the Café Asia brand and marketing strategy. Revenue doubled 6-months post launch; within 1 year, orders to the value of £5m were secured with top UK retailers.
Melrose and Morgan: 2013 Delivered digital marketing strategy to drive their e-commerce offer. 10% growth in in-store sales, database growth of 30% and an increase in YOY online sales of 500%.
Barratt Homes: 2011 – 2013 Scoped and delivered annual national marketing strategy. Drove segmentation update for board approval.