Hannah Poulton


 

Summary

A creative, customer-focused marketing professional with more over 20 years’ multi-channel experience, combining strategic expertise with hands-on delivery. Hannah’s background spans B2B and B2C, mostly in financial services, but having worked in partnership roles, complemented with voluntary experience, she has had the opportunity to work with a brands in a variety of sectors including retail, membership organisations, charity and sport. Her key expertise is in brand, communications and relationship marketing, and having started out as a direct marketer, she’s always got an eye on the numbers and loves coming up with solutions that positively impact the bottom line.

 

Experience

Principality Building Society
Headed newly formed multi-channel communications team to develop and deliver integrated marketing strategy. Led strategic rebrand, including commercial sponsorship of Principality Stadium, resulting in increase in brand awareness of more than 50%, positive brand association and consideration. Undertook full review of agency provision resulting in improved collaboration, efficiency and budget savings.

V12 Retail Finance
Provided marketing consultancy to retail partners including AO.com, Mamas and Papas, Tredz Bikes and GAK Music to help grow sales on finance. Delivered innovative, sector-specific B2B campaigns delivering 400% campaign ROI in year one through a mix of traditional and digital media, advertising and events.

Optimum Credit
Developed PR strategy, positioning key spokespeople as subject matter experts with industry specialist media. Developed ‘further lending’ campaign targeting existing borrowers, achieving 15% response rate.

Legal & General
Worked with partner brands to develop targeted marketing activity to drive affinity sales. Delivered 22% uplift in sales via Sainsbury’s Bank year on year.

Welsh Cycling
Non-Executive Board Director with marketing and communications portfolio.

Hope Rescue (Animal Charity)
Developed fundraising strategy to support a 500% increase in required income.

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