Helen is an expert at creating digital product and marketing strategies which transform how a business attracts, retains and engages customers across online, mobile, social and offline channels. Her success is based on a customer-centric approach, a broad skillset and an ability to shape ideas which can be delivered quickly and pragmatically. Helen’s background has included senior marketing, strategy and product roles at MasterCard, Royal Bank of Scotland, NatWest and a PE-backed B2B2C software house, Intelligent Environments. Her recent part-time portfolio includes digital health, community healthcare, digital voucher software, household appliance manufacturing and sales, and a global social enterprise.
MasterCard Led digital transformation programme of an international travel money product for 23 countries. Relaunched in 7 months to support fully internationalized ecommerce and customer servicing, optimized for web and mobile devices. The new platform and improved digital marketing drove a 40% increase in digital sales and a 30% reduction in customer support calls.
Intelligent Environments Group (Private Equity) Led and produced the 90 Day strategic review of the business focused on innovation and international market entry. 3-year strategic plan secured 7-figure investment. Programme managed corporate relaunch - new brand identity, mobile optimised website, collateral, PR and social media, in 10 weeks and on budget.
Eagle Eye Solutions Group PLC (AIM listed) Repositioning of product strategy and roadmap to drive innovation and new market entry for a retail/hospitality omnichannel voucher software, funded by 7-figure VC investment.
RBS Group Led cross-functional team to design, develop and launch a new payments product for international air travel. £40m new revenues achieved.
Charity (pro bono) Advising on the introduction of major donor relationship management.