Ian Webb

Ian is a customer centric, performance driven, successful International Marketing Director with an entrepreneurial mindset. 

He has vast and proven experience in both B2B and B2C, pivoting brands and organisations through significant change, unlocking value and financial results. 

He’s passionate about delivering results by building the best-in-class omni-channel customer experiences paired with attracting, coaching and retaining the best teams. Thoroughly experienced in delivering major change, digital transformation, e-commence growth and business turnaround programmes. Sector experience spans Construction, Retail, Leisure, FMCG, Financial Services, Logistics, Hire, Professional Services


Speedy Hire
Fully integrated B2B, B2C, Retail and Digital marketing strategies
Compelling value propositions
Sales funnel development
Digital product and digital P&L transformation
Customer journey, experience, measurement and improvement
Marketing promotional campaigns

Clear, differentiated positionings and business growth strategy
Digital transformation and ecommerce change
Strategic pricing programme
Product lifecycle, inventory management and portfolio management
Social media development engagement
Sales lead funnel development through digital acquisition

Aggregate Industries
Group strategy, vision and organisational value and alignment
Rebranding 69 separate companies (300 sites across the UK and Northern Europe)
Customer experience measurement programme
Market and customer segmentation enabling demand forecasting
Product Portfolio Management strategy optimising production, profitability, supply chain and working capital
Strategic pricing optimisation, demand-based
Customer Value Management research and global offer development programme
Full marketing automation and propensity modelling
New product development

Barratt Developments
Customer acquisition and retention programmes
Digital transformation strategy
New identity for Barratt Developments PLC, Barratt Homes and David Wilson Homes
Market and customer segmentation models
Omni channel communication strategy, including TV
Lead to sale conversion through telesales training and coaching
New CRM system development

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