Ian is a customer centric, performance driven, successful International Marketing Director with an entrepreneurial mindset.
He has vast and proven experience in both B2B and B2C, pivoting brands and organisations through significant change, unlocking value and financial results.
He’s passionate about delivering results by building the best-in-class omni-channel customer experiences paired with attracting, coaching and retaining the best teams. Thoroughly experienced in delivering major change, digital transformation, e-commence growth and business turnaround programmes. Sector experience spans Construction, Retail, Leisure, FMCG, Financial Services, Logistics, Hire, Professional Services
Speedy Hire Fully integrated B2B, B2C, Retail and Digital marketing strategies Compelling value propositions Sales funnel development Digital product and digital P&L transformation Customer journey, experience, measurement and improvement Marketing promotional campaigns
Antalis Clear, differentiated positionings and business growth strategy Digital transformation and ecommerce change Strategic pricing programme Product lifecycle, inventory management and portfolio management Social media development engagement Sales lead funnel development through digital acquisition
Aggregate Industries Group strategy, vision and organisational value and alignment Rebranding 69 separate companies (300 sites across the UK and Northern Europe) Customer experience measurement programme Market and customer segmentation enabling demand forecasting Product Portfolio Management strategy optimising production, profitability, supply chain and working capital Strategic pricing optimisation, demand-based Customer Value Management research and global offer development programme Full marketing automation and propensity modelling New product development
Barratt Developments Customer acquisition and retention programmes Digital transformation strategy New identity for Barratt Developments PLC, Barratt Homes and David Wilson Homes Market and customer segmentation models Omni channel communication strategy, including TV Lead to sale conversion through telesales training and coaching New CRM system development