Jason’s experience in FMCG, Drinks, Leisure, Entertainment and Retail is second to none: he has a track record of delivering outstanding marketing strategies in both B2C and B2B sectors, and has held senior roles with businesses such as Merlin Entertainments, Cineworld, Heineken, and Southern Co-op. A creative and collaborative problem solver, Jason is adept at finding innovative solutions to growth opportunities. His additional experience from sales, category management and buying brings a rare breadth and depth of thinking to his overall commercial skill set, that enables him to get straight to the heart of your business.
Southern Co-op and Bench: 2017 – present Marketing strategy, customer segmentation, campaign planning, campaign automation, content strategy and social media strategy.
Cosmesurge and Atticus: 2017 Marketing strategy, customer segmentation and campaign planning.
KBE Drinks (Kingfisher Beer): 2017 Corporate brand identity and corporate website. New product development.
Jam Jar Gin: 2017 B2B Trade marketing strategy.
Charles Wells Brewery: 2016 - 2017 Brand strategy development, digital strategy, new product development, campaign planning, for a portfolio of UK & International beer brands.
Pizza, Pots & Pints Pub Company (part of Charles Wells): 2016 - 2017 Brand strategy development, customer segmentation, site acquisition strategy & promotions plan.
Cineworld: 2015 - 2016 Campaign planning, performance marketing including SEO, PPC, Paid Social & Display, social media strategy, new site launches & PR.
Merlin Entertainments – Thorpe Park: 2013 – 2015 Strategy, brand proposition, customer segmentation, advertising creative, new product development, campaign planning, social media strategy & partnerships.
Heineken UK – Desperados & Tiger Beer 2010 - 2013 Brand strategy, brand proposition, creative development, campaign strategy, social media strategy, experiential & partnerships
Bacardi Brown-Forman – Jack Daniels, Southern Comfort & Finlandia vodka: 2002 – 2004 Customer & Trade Marketing strategy & plan.