Jason Wills



Jason’s experience in FMCG, Drinks, Leisure, Entertainment and Retail is second to none: he has a track record of delivering outstanding marketing strategies in both B2C and B2B sectors, and has held senior roles with businesses such as Merlin Entertainments, Cineworld, Heineken, and Southern Co-op. A creative and collaborative problem solver, Jason is adept at finding innovative solutions to growth opportunities. His additional experience from sales, category management and buying brings a rare breadth and depth of thinking to his overall commercial skill set, that enables him to get straight to the heart of your business.



Southern Co-op and Bench: 2017 – present
Marketing strategy, customer segmentation, campaign planning, campaign automation, content strategy and social media strategy.

Cosmesurge and Atticus: 2017
Marketing strategy, customer segmentation and campaign planning.

KBE Drinks (Kingfisher Beer): 2017
Corporate brand identity and corporate website. New product development.

Jam Jar Gin: 2017
B2B Trade marketing strategy.

Charles Wells Brewery: 2016 - 2017
Brand strategy development, digital strategy, new product development, campaign planning, for a portfolio of UK & International beer brands.

Pizza, Pots & Pints Pub Company (part of Charles Wells): 2016 - 2017
Brand strategy development, customer segmentation, site acquisition strategy & promotions plan.

Cineworld: 2015 - 2016
Campaign planning, performance marketing including SEO, PPC, Paid Social & Display, social media strategy, new site launches & PR.

Merlin Entertainments – Thorpe Park: 2013 – 2015
Strategy, brand proposition, customer segmentation, advertising creative, new product development, campaign planning, social media strategy & partnerships.

Heineken UK – Desperados & Tiger Beer 2010 - 2013
Brand strategy, brand proposition, creative development, campaign strategy, social media strategy, experiential & partnerships

Bacardi Brown-Forman – Jack Daniels, Southern Comfort & Finlandia vodka: 2002 – 2004
Customer & Trade Marketing strategy & plan.

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