Jo Shailes


 

Summary

Jo is an experienced and committed marketing professional with a broad and thorough knowledge of the various marketing functions, channels, methods, and tools. Jo has a history of working with manufacturing and engineering companies, across a range of industries (oil & gas, renewables, defence, rail, construction, mining, marine, oceanographic, and printing) in the B2B sector.  With this experience, Jo easily adapts to new industries, ensuring the right questions are asked to drive the business forward in the best strategic way. Jo’s ability to be customer centric and have a commercial acumen, delivers engaging campaigns that generate effective business results.

 

Experience

Shailes Consultancy
Working with businesses to create their marketing and brand strategy.

Trelleborg Offshore & Trelleborg Applied Technologies
Created all marketing and communications strategies and budgets for 9 global SME’s businesses to enable a positive return on investment (ROI) across all integrated campaigns, events, advertising, and public relations in various industries (offshore oil & gas, renewables, defence, rail, construction, mining, marine, oceanographic, and printing). Each of the Trelleborg SMEs had their own integrated campaigns that ran through the year, targeting different audiences, industries, regions with different products and services. Every campaign that was run had a positive ROI and supported the sales function with qualified marketing leads.

GE Oil & Gas
Created customer insights, value propositions and competitor analysis to identify the focus for the sales teams.

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