My career has seen significant experience working with both B2B and B2C businesses creating and delivering marketing strategies and generating business leads across multiple sectors including retail, fmcg, drinks, financial, telecoms, automotive and construction.
As an MD/CEO of varying sized businesses from £2M - £50M+ turnover generating marketing programmes, from small to large budgets, I add real value to the overall business objectives and performance. With a strong commercial background linked to the positive impact of marketing, this optimum blend has proven to be successful, positively impacting the bottom line, the essence of my approach, fueling business growth.
Marketing Edinburgh CEO of body promoting Edinburgh as a world class city and putting it onto a sound financial position. Non Executive Director of relevant Boards for retail/tourism/hospitality, working with extremely limited budgets, delivering significant ROI.
JPDA Own business working with start-ups, writing marketing strategies and securing external investment.
Glasgow 2014 Commonwealth Games Marketing and Commercial Director creating the Games brand and commercial strategies generating revenue to support public sector investment.
Iris Director of marketing business specialising in retail, telecoms, branded goods.
Scottish Rugby Union Interim Commercial Director, launching a new ticketing strategy and merchandise programme.
BD Network Managing Director of agency specialising in sales promotion, digital, design and integrated marketing. Grew business from 20 to 100+ winning agency of the year.
Marketing Store Worldwide European Board Director responsible for strategy and member of integration team post sale.
Euro RSCG KLP Managing Director and through new business activity grew from 5 to 50+ colleagues, launching T in The Park amongst other key campaigns.