Business insights by
With minimal investment - in declining markets - moved from £2.5m losses to profitability for group business of ICI plc.
Developed, industrialised and commercialised disruptive tech in partnership with global OEMs (Dell, Logitech) and Asia-based applicators delivering £2.6m revenue (£2.5m GM) in Y1 plus $50m 3 year contract from a standing start.
Enabled customers to de-commoditise and deliver stakeholder value – generating 25% uplift per unit
Consolidated product portfolio (41%) and customer base (50%) whilst maintaining contribution and improving efficiency .
Developed breakthrough new customers - mass retail (Asda, Boots, WHSmith) – typical opening orders over £1m – and OEMs including Fuji.
Launched brand awareness initiatives, negotiating sales tools and ad space at Heathrow T2 with BAA at zero cost (value over £5m).
Reduced raw material costs by 15% within 3 months.
Created high margin NPD, accessed new consumers and de-commoditised products for Whitworths.
Fastest selling seasonal line: £1m revenue (6 weeks) - concept copied and adopted as standard today.
Created strategic and tactical growth plans for Oxford Plastic Systems LLC, generating 350% growth in 3 years.
De-risked existing business and leveraged peer to peer sales.
Business insights by Katie Richardson