Kay Baldwin-Evans



Kay is a marketing director with 30 years experience in both B2B and B2C organisations. She is adept at working in organisations of all sizes, combing strategic thinking with a hands on approach. She has a track record of helping organisations achieve ambitious growth targets both in the UK and internationally. During her career she has been responsible for brands as diverse as the BBC, SkillSoft, Control Risks and Tesco. Her experience spans various market sectors including: Software, Professional Services, Cyber Security, Media, Healthcare, Retail, Food, Compliance, Recruitment, Training and On-Line Learning. Her recent part-time portfolio includes concrete manufacturing, software, recruitment and education.



Control Risks (Professional Services)
Led the organisation’s global marketing function. Main objective was to support aggressive growth targets worldwide. Achieved this through a strategy that included: rebranding, new website, digital lead generation, PR and the successful launch of a cyber security offering, software platform and compliance portal. The company achieved annual growth of approx. 20% for 5 consecutive years.

SkillSoft (Enterprise Learning SaaS)
At start-up stage, this was a strategic and hands-on role including: strategy, brand building, proposition development, sales support, lead generation and client engagement. Also managed communications for a merger and an acquisition. In 6 years revenues went from £0 to £67m.

Skills for Health (Healthcare Consulting & Software)
Created a strategy and programme to enable the organisation to reach a critical mass of customers. Activity included media campaign, events, customer engagement programme and lead generation.

Endaba (Recruitment and Search)
Led a research based campaign for this niche firm to increase awareness, create sales opportunities and generate higher value assignments.

Living Concrete (Concrete Manufacturer)
Helped the CEO of this small company generate interest in the products through targeted Google Ad Words, direct marketing and media campaign (achieved product placement on Channel 4).

BBC (Media)
Developed marketing strategy and programme to grow sales of the BBC’s external training service.
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