Lesley is an experienced marketing director with a career spanning over thirty years, during which she has worked with boards to make step changes to standards of professionalism, performance and conformance. She is a financially astute, highly creative director, who has worked with leading multinational organisations in line marketing management roles, in strategy consultancy (PwC), as a part time marketing director and NED. She has worked internationally, strategically, across a range of B2B and NFP sectors. She has chaired and served on several board committees including Audit & Risk (£200m t/o not-for-profit business). Recent part-time client sectors include professional advisory services, chemicals and logistics.
Introduced marketing skills to the fastest growing global logistics group. This involved working with the Group Chairman and Board (including PE backers) to write, agree and implement a 100 Day Plan for Marketing which included organising and delivering the Group’s first Management Conference, developing a new website, appointing new digital agencies for SEO and other lead generation activities and recruiting the marketing skills and infrastructure required to achieve ambitious growth targets.
Northern Foods Advised the CEO of Northern Foods on the preparation of the annual reporting process. This required working closely with the CEO to create effective communications at a particularly challenging time for the business, effective management of multiple stakeholders and external resources including Northern Foods’ external PR company, financial advisors as well as the top management team.
Employed to bring the troubleshooting and strategic marketing skills required to unify a complex group of companies in the whisky industry. Moving the Group, from its roots as a purely statutory headquarters employing over 2000 people, involved creating a new brand and identity to help attain commercial and political goals. A key challenge was overcoming the significant political challenges involved with bringing CEO entrepreneurs into a Group setting and turning cost centres into profit centres.
Strategic marketing professional able to excel in any company/industry at any stage in its lifecycle; understand board operations and dynamics; rapidly and effectively climb steep learning curves to understand business issues and identify opportunities; work within or lead multidisciplinary teams and to relentlessly pursue the highest professional standards.
FMCG FMCG line marketing manager/director who has managed 30 brands, re-launched 6 product ranges, launched 6 new brands that each became No1 in their sector attaining financial breakeven within 6 months of launch, from foods (RHM) to healthcare (Roche) to the Mr Muscle range of household cleaners (Bristol Myers).