Lindsay is an accomplished Marketing Director with over 30 years’ experience in senior roles at Private Equity and Plc companies across a breadth of markets including hospitality, retail, healthcare, e-commerce. Her visionary and results-oriented approach continues to underpin her application of strategic rigour, to fully understand customer and market dynamics and fine-tune propositions that offer competitive advantage and longevity. Since 2005 Lindsay has supported smaller businesses like Polyco Healthline, Antone Interiors and Sustain, in their next phase of growth to facilitate category innovation and lead generation. She intuitively identifies the ‘quick-wins’ or evokes operational excellence strategies across a business at a realistic pace. Latterly, Lindsay has delivered numerous digital strategies and embedded ‘brand purpose’ into the entire business culture and not just out-facing communications. Lindsay has extensive skills across the full marketing mix and is passionate about delivering first-class customer experiences.
Broad experience of brand, tactical, local and digital Marketing serving B2B2C audiences nationally and locally (eg. Greggs, Polyco Healthline, CARE IVF, Healthcare at Home).
Extensive digital experience: websites, e-commerce, CRM management, online advertising to drive traffic and sales conversion.
Extensive experience brand development and implementation: customer insight, market mapping, product/service propositions, compelling briefs, engaging and creative campaigns; that deliver sales competitive advantage and longevity. (Boots, Domino’s, Yates, Aggregate Industries)
Implemented multi-channel communications across all platforms and a broad customer base -TV, Radio, Digital advertising, websites, sales tools, Brochures, Social media, PR, events, partnerships, local intranets.
Trade Marketing: Thought Leadership events, Lead generation.
Recruitment and mentoring inexperienced marketing teams.
Agency management to optimise ROI.
Retail store optimisation – concept development, product rationalisation, journey mapping.
Commercially astute: works to variable budgets in growth, turnaround and exit environments for Private equity, Plc and Private enterprise.